What We Do
Cents of Joy offers comprehensive financial planning and personal investment advice without managing your accounts. In the industry, this is known as advice-only. This means we have no minimum asset or income level but rather, we focus solely on understanding your unique circumstances and provide objective recommendations aligned with your values, always acting in your best interest. We charge a flat rate based on an estimated number of hours and our hourly rate is $300.
Our most common way of working together is through a 3-4 month integrated planning process that dives deep into all areas of your financial life. We call it The Blueprint. However, we also offer a limited number of one hour sessions pro bono each month. On occasion, we can do custom scope projects as well.
Who We Serve
Our advice-only hourly structure means we can work with just about anyone! However, we have a specific love of helping the following types of folks. If you don’t fit into the categories below, that’s okay, I’d still love to get to know you and see how I could help. If I’m not the right person, I’ll do my best to find someone who is and get you pointed in the right direction.
Self-Employed Business Owners
& Freelancers
Working for yourself is amazing! But financially it comes with unique challenges like irregular cash flow, planning for taxes(!), how to save for retirement, and paying for health insurance/maximizing union benefits. You’ve already got a business to run, so let us take the financial stress off your plate. We’ll help set your financial life up so you can feel more like a 9-5 employee, while still being the boss.
Newlyweds & Couples Merging Finances
Congratulations! Merging your lives is exciting. But merging your finances can feel overwhelming. From navigating a new tax filing status, figuring out how to organize and manage joint spending, and prioritizing your goals, I’ll help you get on the same page and build a financial life that works for both of you!
FIRE Families & DIY Millennials
For those who are on the path towards making work optional but want to ensure they’re seeing the forest through the trees, I’m here to help! My goal is to be your financial thought-partner, helping you review the big picture, your investment strategy, and ensure your approach is setting you up to reach your biggest life goals.
Areas We Explore
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How do your feelings and behaviors around money impact your financial well-being? How can we prioritize goals and set your future self up for success? Understanding these dynamics is crucial for a sustainable financial plan, informing how we prioritize what truly matters to you. You’re a human being, not a human doing!
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Whether you get a regular paycheck or not, knowing where your money goes and feeling good about it is possible! It doesn’t have to mean meticulous tracking or onerous budgeting. Let's build a spending system that works with your income flow, not against it.
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Does managing your investments feel overwhelming? Want to leave your current advisor but not sure how? Let's talk through whether self-managing or a robo-advisor aligns best with your comfort level and goals. Either way I’ll walk you through on screen-share step-by-step and help develop repeatable systems to save and invest for your future. Read more about my investment philosophy here (spoiler-alert: I focus on plain ol’ diversified passive investing using low-cost index funds).
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Many financial decisions have tax consequences and it’s key to understand the big picture and ensure you’re not overpaying the government! Whether it’s adjusting your withholding, thinking through the advanced premium health tax credit, or choosing to save into pre-tax vs. Roth accounts, let’s ensure we have a plan and are taking full advantage of any other opportunities to reduce your tax liability.
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Buying your first home is a huge step, both exciting and overwhelming. We'll go beyond affordability to understand how it will truly impact your cash flow (yes, even when the water heater breaks!)
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Life doesn't come with a literal 'undo!' button (I wish), but insurance is the closest thing we've got for your finances. When those 'oh sh*t!' moments happen (like a fender bender that was definitely not your fault) insurance can be like hitting 'undo' on the financial damage, helping you recover without your entire financial life unraveling.
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What do you want for yourself in 10-20-30 years? Maybe you are curious about the FIRE movement, or want to take a sabbatical. Zooming out and looking at the bigger picture helps guide our present-day decisions, ensuring we're strategically setting your future self up for success and building the financial freedom you desire.
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No one likes this part, but it’s important. What do you want to happen to your money when you die? Who would you like making medical or financial decisions for you if you aren’t able to? Don’t let the courts decide for you!
Two Ways To Work Together
The Blueprint
We'll work together over 3-4 months to map out every chapter of your financial life through an integrated and detailed planning process that aligns with your unique goals and values.
Ongoing Planning
For those wanting more proactive planning support after the initial Blueprint is complete, we offer ongoing planning based on estimated hours that includes three meetings a year.
FAQs
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The terms “financial advisor, investment advisor, and financial planner" are often used interchangeably so yeah that is confusing. (I actually wrote a more detailed post about this on my substack some of which is copied below)
The term "financial advisor" itself is largely unregulated. Anyone can essentially call themselves a "financial advisor" without needing to meet specific educational, ethical, or licensing requirements tied directly to that title. However, the activity of giving investment advice is indeed regulated. Essentially, if someone wants to legally give investment advice in the US, they need to be registered with either the Securities and Exchange Commission (SEC) or a relevant state securities regulator.
Unfortunately, the term Financial Planner is also not regulated, but I call myself a Financial Planner because I have met the requirements to become a CERTIFIED FINANCIAL PLANNER® professional and that’s more important.
The CFP® mark is arguably the most widely recognized and respected designation for financial planning. It signifies expertise in comprehensive financial planning, covering many areas like cash flow, investments, retirement planning, insurance, tax planning, estate planning, and (more recently) behavioral finance - to name a few. Being a CFP® professional means that I am a fiduciary who is legally obligated to act in my client’s best interest. (I wish this was a given across the industry but it’s not).
The reason I call myself a “financial planner” is because that most accurately describes what I do. I do give investment advice, but I also ask questions, listen, reflect, encourage, console, and yes, do a whole lot of planning.
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I hate to give this answer but alas, it depends! People come to work with financial planners for many reasons and across a lot of different stages in life. Here are some common reasons:
There is some event that sparks some sort of financial question or crossroads: a new job, a marriage, buying a home, starting a business, an inheritance etc. and it can be really helpful to hire someone who can assure you that you’re making the right choices that work best for you (and future you!)
Money is stressing you out (or just makes you feel tense, avoidant, nauseous, neurotic, insert your word of choice here) then working with an advisor may help reduce some of those feelings and bring you some peace of mind.
You want a second opinion - am I making the right choices for me? Am I going to be okay? Am I saving enough?
Some couples like having a third person to help navigate hard money conversations and help get on the same page!
Regardless of the reason there are many ways to work with a financial planner but if my services and model aren’t the right fit for you, I will do my best to find you another option and point you in the right direction. My larger hope for the financial planning industry is that more and more people have positive financial planning experiences with advisors even if that’s not with me!
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I believe that financial planning is an ongoing relational process, not a product. I customize that process so that it works for you. That said, when working on an initial comprehensive plan, all information I present to you (usually a deck) is sent to you afterwards as well as any checklists, templates, or action items. I also spend time helping you execute tasks (screensharing or making calls together) because it’s so much easier to actually get sh*t done that way. #BodyDoubling
I’m working on a blog post that goes through in detail a sample initial plan so keep your eye out for that. In the meantime, I am always happy to share relevant samples of what that looks like. If you’re interested in that please feel free to schedule a call!
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Yes and because there’s a lot of financial professionals who make a lot of money pushing products that aren’t actually a good fit for you.
A fiduciary is someone who is legally required to act in your best interests and I fully believe that’s the bare minimum.
I am also a “fee-only” advisor which means I only get paid by my clients and don’t accept commissions.
All CFP® Professionals are required to act as fiduciaries so I recommend looking for that designation plus fee-only if you are speaking with other people.
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While your life is full of creativity and adventure, your investment strategy shouldn’t be. I believe in using low-cost index funds that give you a slice of the entire market. It’s a strategy designed to let your money grow steadily over the long haul, without the stress of trying to outsmart anyone.
If you're looking for complicated strategies or want to actively trade stocks, we likely won't be a great fit. My job is to make this part of your life less complex so you have more energy to focus on the things you actually love.
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Great question! For the most part, it completely depends on how hands on or off you want to be. Because I don’t manage investments, I can help you wherever your assets are currently held. While you ultimately click the buttons, I’ll be there to guide you as much or as little as you’d like.
Have a robo-advisor you are happy with? Great, I’ll still take a look and make sure it’s in alignment with the big picture. Starting from scratch and want to DIY? Great! I’ll provide you with a target allocation and portfolio and help set up an ongoing strategy for you to self-manage your investments.
For those wanting more support, I am always happy to screenshare and walk through the steps. For those who work with me on an ongoing basis this is built in to our work together.
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You can totally do that and in fact, that’s my preferred way to work. If you’d like (or need ongoing) support we’ll talk about what that looks like after the initial plan is complete. You can learn more here. Generally ongoing support costs less than the initial plan.
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You may have noticed in my disclaimer that my investment advisory services are offered through Advice Only, Public Benefit Corporation, DBA Cents of Joy Financial Planning. AdviceOnly is a Corporate Registered Investment Advisor (RIA). A corporate RIA is a firm that provides a regulatory and operational framework for independent financial advisors like me! I pay them a flat fee for this service and can operate my own practice under the legal umbrella of AdviceOnly. This arrangement allows me to focus on serving clients without the significant administrative and compliance burdens of establishing and maintaining my own separate RIA firm.
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Not quite what you need?
I’d be happy to provide a customized proposal for you. Schedule a free intro call below to get started!
